Founders building a personal brand
Social Calendar
Plan, review, and schedule social media content as a team. Group related content into plans, organize posts into campaigns, draft posts for each channel, and run them through an approval workflow before they go live.
Q3 Launch Plan
Drafts · Approvals · Schedule
Mon
Founder thread on launch
ApprovedWed
Carousel: top 5 features
In reviewFri
Customer story · Acme
DraftBuilt for
Who uses Social Calendar
Marketing leads coordinating with co-founders
Teams shipping a launch across multiple channels
Capabilities
What you can do
Each capability ships out of the box — no setup, no plugins, no extra tools.
Per-channel drafts
Draft for Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Threads, WordPress, or any channel.
Plans → Campaigns → Posts
Three-level structure keeps long-running social work organized.
Approval workflow
Drafts move from Editor to Manager approval before publishing.
Versioned edits
Every change is captured so nothing ships without a green light.
Per-plan roles
Viewer, Editor, Manager — pick the right access per plan.
Quick start
From zero to using Social Calendar
- 1
Create a plan
One plan per campaign series (e.g., Q3 Product Launch).
- 2
Add campaigns and posts
Posts under campaigns under the plan.
- 3
Draft per channel
One draft per channel, all in one card.
- 4
Approve and schedule
Manager approves, post goes live on schedule.
Channels
9+ supported
Workflow
Editor → Manager
Versioning
Per change
FAQ
Social Calendar questions
Does Nautis actually publish my posts to social networks?
The Social Calendar is for planning and approving content. It tracks what's going where and when, but you still publish from your own social tool or by hand (for now). The Accounts tab is metadata about your channels — it's not a connected publishing integration.
What's the difference between a plan and a campaign?
A plan is the long-running container — for example, 'All marketing 2026'. A campaign is a wave inside a plan with a defined goal and date range — for example, 'March Webinar Promotion'.
Who can approve posts?
Anyone with the Manager role on the plan. The plan creator is automatically a Manager.
Can the same post go to multiple channels?
Yes. Tick all the channels you want under Channels when drafting the post. You can keep the same copy for all of them (the Default) or customize per channel using the per-channel copy tabs.
Can I override the caption for just Instagram?
Yes. In the post editor, switch from the Default copy tab to the Instagram tab and type a custom caption. The other channels keep using the default.
What happens when I 'Request changes'?
The post status flips to Changes Requested and the assigned editor is notified. They fix the post and click Submit for review again, sending it back to you.
Can I see who edited what?
Yes. The Activity tab shows a complete timestamped log for every change. Each post also has its own version history.
Can I have multiple people draft the same post?
Yes — add them all as Assignees on the post. Any of them with Editor or Manager role can edit.
Can I undo deleting a plan?
No. Deleting a plan is permanent and removes every campaign, post, comment, and attachment inside it. Archive instead if you want to keep the history.
Better together
Related modules
Try Social Calendar inside Nautis
One workspace, one bill, one source of truth. Skip the tool stack.
