Founders running their first GTM motion
GTM Planner
Build a complete go-to-market plan in a single workspace — define ICP, positioning, value, and pricing, then turn it into a 30/60/90 roadmap with weekly tasks, growth experiments, and tracked metrics.
Phases:30 / 60 / 90Tabs in workspace:7Health score:0–100
GTM Workspace
30 / 60 / 90 roadmap
30 days
Phase- Validate ICP
- Define value props
- Build messaging
60 days
Phase- Launch outbound
- Pilot accounts
- Pricing tests
90 days
Phase- Iterate ICP
- Scale channel
- Lock pricing
Health
82
Tasks
12 / 18
Experiments
3 live
Built for
Who uses GTM Planner
Growth teams planning a new launch
Operators tying strategy to weekly execution
Capabilities
What you can do
Each capability ships out of the box — no setup, no plugins, no extra tools.
Strategy canvas
ICP, positioning, value stack, messaging, risks, and competitive map on one connected canvas.
30/60/90 roadmap
Auto-generated phases broken into weekly tasks so the strategy turns into action immediately.
Kanban execution board
Move tasks through Not Started → In Progress → Done with assignees and due dates.
Experiments tracker
Run hypothesis-driven growth experiments with status, learnings, and sourceable winners.
Metrics with targets
Track the numbers that actually matter to your motion, with target lines and snapshot history.
AI-first builder
A guided wizard drafts the whole strategy from your business profile, then you refine.
Quick start
From zero to using GTM Planner
- 1
Create a workspace
One workspace per GTM plan — for example '2026 Growth Strategy' or 'Enterprise Launch'.
- 2
Build strategy
Use the AI Builder to draft, or fill in the Strategy canvas tab by tab.
- 3
Generate the roadmap
Convert the strategy into 30/60/90 phases with weekly tasks.
- 4
Run, measure, iterate
Execute on the kanban, log experiments, and watch the metrics tab for signal.
Phases
30 / 60 / 90
Tabs in workspace
7
Health score
0–100
FAQ
GTM Planner questions
Should I use Builder or edit the Strategy tab directly?
Builder is great for a first draft — it walks you through every section and uses AI to fill the gaps. The Strategy tab is for polishing, ongoing updates, or jumping straight to a specific section. Both edit the same data.
What does 'Convert selected' tasks from Roadmap do?
Chosen weekly actions are copied onto the Tasks board (in the Backlog column) so the team can start executing. The roadmap entries stay where they are, so the planning view stays intact.
How does the health score work?
It blends two things: how many tasks are Done and how many metrics have recent values. Add and complete tasks, log metric snapshots regularly, and the score climbs.
Can I import data into the strategy?
Yes — link your business profile, pitch deck, and financial project, and the AI Builder pulls relevant facts into the canvas.
Who can see a workspace?
Each workspace has its own Shared Access list. Only people on it (plus admins) can open it.
Can I move a workspace to a different organization?
No. Workspaces belong to the organization where they were created. If you need the same plan elsewhere, recreate it manually.
Can I export the strategy?
Yes. Inside the Strategy tab there's a PDF export button that renders a clean version of all six strategy sections.
Can I run multiple GTM workspaces side-by-side?
Yes — create one workspace per launch, market, or campaign. Each has its own strategy, tasks, experiments, and metrics.
Better together
Related modules
Business Plans
AI-drafted, section-by-section business plans with version history and PDF export.
OpenTask Boards
Themed Kanban boards for outcomes, KPIs, and execution — with assignees and due dates.
OpenLeads & Sales CRM
Customizable sales pipelines for customers, partners, and any commercial leads.
OpenTry GTM Planner inside Nautis
One workspace, one bill, one source of truth. Skip the tool stack.