Definition
Experiment comparing two versions to measure impact.
Examples
An A/B test improved activation by 12%.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track a/b test alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like a/b test stop being spreadsheet trivia and start showing up where decisions get made.