Build a SWOT that leads to a decision. Describe your company and the choice you're facing, and get four quadrants, four paired moves and a first step.
Your generated result will appear here.
Use the last field for the actual question, for example 'Should we go upmarket this year?'. The moves get far sharper when they answer something.
Write 'six months of runway, no sales hire'. Real limits produce weaknesses you can act on.
Include the spreadsheet or the agency your customer uses today. That's often the true competitor.
Check every [check: …] note against customer calls or published data, then review the SWOT again next quarter.
A SWOT analysis sorts what you know into strengths and weaknesses, which are inside the company, and opportunities and threats, which come from outside it.
This tool also does the part most SWOTs skip. It pairs internal factors with external ones to suggest four specific moves, then picks the one to start with.
Most SWOTs end up as four lists that nobody reads again, because they were written without a decision in mind. Naming the decision first, such as whether to raise now or enter a new segment, keeps every bullet relevant.
A SWOT is only as honest as its weaknesses. If that quadrant looks flattering, ask a co-founder or an advisor to rewrite it. External claims are marked for you to check, since the tool can't see your market.
Nautis connects your numbers, fundraising, team and goals in one AI-native workspace — beyond a single calculator.
