Get a marketing strategy that fits your actual team and budget. It sets one goal, chooses two or three channels and tells you what to stop doing.
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'40 demo requests a month by June' gives the plan something to aim at. 'More awareness' doesn't.
Include hours as well as money. A channel you can only feed once a month isn't really a channel.
Include what you tried and what happened, so the plan doesn't suggest it again without a reason.
Compare the numbers with the plan, then cut what isn't working before adding anything new.
A marketing strategy says who you're trying to reach, what you'll tell them, where you'll do it and how you'll know it's working.
This tool turns eight inputs into a one-goal plan with channel choices, a repeatable content plan and a 30-60-90 table. If your goal doesn't fit the budget, it should say so.
Small teams often copy the marketing of bigger companies, then spread two people across six channels. A short plan with clear limits is easier to keep doing, and consistency is usually what small teams lack.
Knowing what you've already tried is the most useful input. A plan that ignores past results will suggest the channel that already failed you. Share what happened, even if the answer is 'nothing worked'.
Nautis connects your numbers, fundraising, team and goals in one AI-native workspace — beyond a single calculator.
