Definition
The perception and identity of a company in the market.
Examples
Brand consistency improved trust on the website.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track brand alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like brand stop being spreadsheet trivia and start showing up where decisions get made.