Definition
Visual and verbal elements that represent the brand.
Examples
Brand identity included typography and tone of voice.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track brand identity alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like brand identity stop being spreadsheet trivia and start showing up where decisions get made.