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Glossary

Pitching & Fundraising Readiness

How startups communicate their story.
25 terms
Ask

The amount you are raising and what it will achieve.

Bottom-up Sizing

Market sizing based on realistic units × price rather than broad estimates.

Business Model Slide

Deck section explaining how you make money.

Competitive Landscape

Overview of competitors and how you differ.

Data Room

Shared folder with documents investors request during diligence.

Due Diligence

Investor verification of claims: product, metrics, legal, financial.

Elevator Pitch

A 20–60 second summary of the startup and why it matters.

Go-To-Market Slide

Deck section describing channels, sales motion, and growth plan.

Market Sizing

Estimating TAM/SAM/SOM to show opportunity.

Milestones

Clear targets that de-risk the business (revenue, retention, product).

Moat Slide

Deck section explaining defensibility (data, network effects, switching costs).

Narrative

The story that connects problem, insight, and why you will win.

Pain Point

A specific problem customers feel strongly.

Pitch Deck

A slide presentation used to explain a startup to investors.

Pricing

What you charge and how packaging works.

Problem Statement

Clear description of the pain you’re solving and who has it.

Product Demo

A live or recorded walkthrough showing the product in action.

Solution

Your product and approach to solving the problem.

Storytelling

Using structure and emotion to communicate ideas clearly.

Team Slide

Deck section explaining why the team can execute.

Top-down Sizing

Market sizing starting from large industry numbers and narrowing down.

Traction

Evidence of progress: users, revenue, pilots, growth.

Unit Economics Slide

Deck section showing CAC, LTV, margins, and payback.

Use of Funds

How raised money will be allocated (team, GTM, product).

Value Metric

The unit you charge for (seat, usage, program, etc.).