Definition
The story that connects problem, insight, and why you will win.
Examples
A strong narrative made the deck memorable.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track narrative alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like narrative stop being spreadsheet trivia and start showing up where decisions get made.