Definition
Evidence of progress: users, revenue, pilots, growth.
Examples
Traction included 12 paying customers and 8% MoM growth.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track traction alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like traction stop being spreadsheet trivia and start showing up where decisions get made.