Definition
Creating helpful content to attract and nurture customers.
Examples
Content marketing built trust before sales calls.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track content marketing alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like content marketing stop being spreadsheet trivia and start showing up where decisions get made.