Definition
Writing that persuades users to take action.
Examples
Better copywriting increased demo requests.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track copywriting alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like copywriting stop being spreadsheet trivia and start showing up where decisions get made.