Definition
Hiring for complementary strengths that enrich culture.
Examples
Culture add brought diversity of thinking.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track culture add alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like culture add stop being spreadsheet trivia and start showing up where decisions get made.