Definition
Identifying search terms customers use.
Examples
Keyword research revealed demand for “cap table template.”
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track keyword research alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like keyword research stop being spreadsheet trivia and start showing up where decisions get made.