Definition
Internal drive that sustains effort over time.
Examples
Motivation rose after customers shared success stories.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track motivation alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like motivation stop being spreadsheet trivia and start showing up where decisions get made.
