Definition
Marketing through paid channels like Google or social ads.
Examples
Paid ads drove quick tests for messaging.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track paid ads alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like paid ads stop being spreadsheet trivia and start showing up where decisions get made.