Definition
Concise statement of who it’s for, what it does, and why it’s different.
Examples
Our positioning statement targeted program managers.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track positioning statement alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like positioning statement stop being spreadsheet trivia and start showing up where decisions get made.