Definition
Customer decision to continue a subscription at term end.
Examples
Renewals improved after better onboarding.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track renewal alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like renewal stop being spreadsheet trivia and start showing up where decisions get made.