Definition
Partner that sells your product and keeps a margin.
Examples
Resellers expanded reach without a local office.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track reseller alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like reseller stop being spreadsheet trivia and start showing up where decisions get made.