Definition
Showing ads to people who previously visited or engaged.
Examples
Retargeting improved conversion of warm leads.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track retargeting alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like retargeting stop being spreadsheet trivia and start showing up where decisions get made.
