Definition
Time from first contact to close.
Examples
Enterprise sales cycle was 90 days.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track sales cycle alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like sales cycle stop being spreadsheet trivia and start showing up where decisions get made.