Definition
Materials and training that help sales sell effectively.
Examples
Sales enablement created battlecards and case studies.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track sales enablement alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like sales enablement stop being spreadsheet trivia and start showing up where decisions get made.