Definition
Signals that others trust or use your product.
Examples
Social proof via logos increased conversions.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track social proof alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like social proof stop being spreadsheet trivia and start showing up where decisions get made.