Definition
Finding potential candidates proactively.
Examples
Sourcing on LinkedIn filled the top of the funnel.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track sourcing alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like sourcing stop being spreadsheet trivia and start showing up where decisions get made.
