Definition
How quickly a customer gets meaningful benefit after purchase.
Examples
Shorter time-to-value improved retention.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track time-to-value alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like time-to-value stop being spreadsheet trivia and start showing up where decisions get made.