Definition
A brand identifier (name/logo) protected by registration or use.
Examples
They filed a trademark for the product name.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track trademark alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like trademark stop being spreadsheet trivia and start showing up where decisions get made.