Definition
The moment a user experiences initial value (aha moment).
Examples
Activation improved after simplifying setup.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track activation alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like activation stop being spreadsheet trivia and start showing up where decisions get made.