Go-To-Market (GTM) & Growth

The moment a user experiences initial value (aha moment).

A route to reach customers (SEO, outbound, partners, etc.).

Loss of customers or revenue over a period.

Tracking user groups over time to measure retention and behavior.

Unsolicited email to a prospect to start a sales conversation.

Percentage of users who complete a desired action.

How a product gets in front of users at scale.

A model where compounding activities create momentum.

Steps users take from awareness to conversion.

Self-reinforcing cycle that drives repeated growth.

Plan for how you reach customers and win in the market.

Attracting customers through content and organic discovery.

Metric estimating how many new users each user brings.

A potential customer who has shown interest or fits criteria.

Marketing Qualified Lead: a lead likely to become a customer based on signals.

Steps that help new users start using the product successfully.

Proactively reaching out to prospects (email, calls, LinkedIn).

All deals in progress through stages toward closing.

Product-Led Growth: product drives acquisition, activation, expansion.

How you define your product in the market relative to alternatives.

Ability to keep users coming back over time.

The repeatable way you sell (self-serve, sales-led, enterprise).

Sales Qualified Lead: a lead ready for sales engagement.

Growth driven by users inviting or sharing with others.