Definition
Percentage of signups who reach the aha moment.
Examples
Activation rate improved after product tours.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track activation rate alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like activation rate stop being spreadsheet trivia and start showing up where decisions get made.
