Metrics, Analytics & KPIs

Percentage of signups who reach the aha moment.

Annual Recurring Revenue (also used as a key metric).

Identifying which channels caused conversions.

Percentage of customers/revenue lost over time.

A group of users acquired in the same period for analysis.

Percentage of users who convert to a goal action (signup, paid, etc.).

Customer Satisfaction Score from support or surveys.

A visual view of key metrics for monitoring performance.

Daily Active Users.

How frequently and deeply users interact with the product.

Recording user actions for analytics.

Key Performance Indicator: metric that tracks progress toward goals.

Metric that reflects past outcomes (e.g., revenue).

Metric that predicts future performance.

Monthly Active Users.

Month-over-month growth percentage.

Monthly Recurring Revenue (also used as a key metric).

The primary metric best capturing delivered value.

Net Promoter Score measuring likelihood to recommend.

Objectives and Key Results: goal-setting framework.

Quarter-over-quarter growth percentage.

Percentage of users/customers that remain over time.

Splitting users/customers into groups for insights.

Metrics that look good but don’t reflect real value.

Weekly Active Users.

Year-over-year growth percentage.