Definition
Identifying which channels caused conversions.
Examples
Attribution showed SEO drove highest LTV customers.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track attribution alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like attribution stop being spreadsheet trivia and start showing up where decisions get made.