Definition
Business-to-consumer model selling to individuals.
Examples
B2C growth relied heavily on virality.
Origin
Acronym commonly used in startups and business.
Use it in Nautis
Track b2c alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like b2c stop being spreadsheet trivia and start showing up where decisions get made.