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Business Models & Revenue

CAC

Customer Acquisition Cost: cost to acquire a customer.
C-A-C
Definition
Customer Acquisition Cost: cost to acquire a customer.
Examples
CAC dropped after improving landing page conversion.
Origin
Acronym commonly used in startups and business.
Use it in Nautis

Track cac alongside everything else in your startup.

Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like cac stop being spreadsheet trivia and start showing up where decisions get made.