Definition
A route to reach customers (SEO, outbound, partners, etc.).
Examples
Partnerships became our strongest channel.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track channel alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like channel stop being spreadsheet trivia and start showing up where decisions get made.