Definition
Loss of customers or revenue over a period.
Examples
High churn signaled weak product-market fit.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track churn alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like churn stop being spreadsheet trivia and start showing up where decisions get made.