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Metrics, Analytics & KPIs

Churn Rate

Percentage of customers/revenue lost over time.
churn rate
Definition
Percentage of customers/revenue lost over time.
Examples
Churn rate dropped with better onboarding.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis

Track churn rate alongside everything else in your startup.

Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like churn rate stop being spreadsheet trivia and start showing up where decisions get made.