Definition
A group of users acquired in the same period for analysis.
Examples
The January cohort retained better than February.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track cohort alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like cohort stop being spreadsheet trivia and start showing up where decisions get made.