Definition
Tracking user groups over time to measure retention and behavior.
Examples
Cohort analysis showed week-4 retention improved.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track cohort analysis alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like cohort analysis stop being spreadsheet trivia and start showing up where decisions get made.
