Definition
Percentage of users who convert to a goal action (signup, paid, etc.).
Examples
Conversion rate jumped after new pricing tiers.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track conversion rate alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like conversion rate stop being spreadsheet trivia and start showing up where decisions get made.