Definition
Selling complementary products to existing customers.
Examples
They cross-sold add-ons to enterprise accounts.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track cross-sell alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like cross-sell stop being spreadsheet trivia and start showing up where decisions get made.