Definition
Learning about customer problems through research and interviews.
Examples
Customer discovery revealed pricing mattered more than features.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track customer discovery alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like customer discovery stop being spreadsheet trivia and start showing up where decisions get made.