Foundations & Startup Basics
A limited release for testing with real users.
A founder who starts the company together with others.
Learning about customer problems through research and interviews.
The unique advantage that makes customers choose you over alternatives.
A customer who tries a new product before the mainstream market.
A person who creates and builds a business by taking risk.
The person(s) who start and own the company at the beginning.
Ideal Customer Profile: the type of customer you serve best.
Testing whether a problem is real and worth solving.
A cycle of building, measuring, and improving a product.
The purpose and approach the company follows to pursue its vision.
A durable advantage that protects a business from competitors.
Minimum Viable Product: the smallest version that delivers value and can be tested.
A representative customer profile used for product and marketing decisions.
A trial deployment with a customer to prove value in a real setting.
A significant change in strategy, product, or target market based on learning.
Proof of Concept: a small test to show feasibility or value.
When a product satisfies strong market demand and users would miss it if it disappeared.
An early model used to test concepts quickly.
Serviceable Available Market: the portion of TAM you can reach with your model.
Serviceable Obtainable Market: the share of SAM you can realistically capture near-term.
A new company designed to grow fast under uncertainty.
Total Addressable Market: the overall revenue opportunity for a product.
The specific group of customers you focus on.
A clear statement of the benefit you deliver and why you’re different.
The long-term destination the company aims to reach.