Definition
How a product gets in front of users at scale.
Examples
Strong distribution beat better features in this market.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track distribution alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like distribution stop being spreadsheet trivia and start showing up where decisions get made.