Definition
A customer who tries a new product before the mainstream market.
Examples
Early adopters tolerated rough edges and gave high-quality feedback.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track early adopter alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like early adopter stop being spreadsheet trivia and start showing up where decisions get made.