Definition
A model where compounding activities create momentum.
Examples
The flywheel was: content → community → referrals.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track flywheel alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like flywheel stop being spreadsheet trivia and start showing up where decisions get made.