Definition
Self-reinforcing cycle that drives repeated growth.
Examples
Content → signup → sharing created a growth loop.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track growth loop alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like growth loop stop being spreadsheet trivia and start showing up where decisions get made.