Definition
Plan for how you reach customers and win in the market.
Examples
Our GTM strategy starts with incubators, then expands to VCs.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track gtm strategy alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like gtm strategy stop being spreadsheet trivia and start showing up where decisions get made.