Definition
Attracting customers through content and organic discovery.
Examples
Inbound marketing lowered CAC over time.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track inbound marketing alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like inbound marketing stop being spreadsheet trivia and start showing up where decisions get made.