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Metrics, Analytics & KPIs

Lagging Indicator

Metric that reflects past outcomes (e.g., revenue).
lagging indicator
Definition
Metric that reflects past outcomes (e.g., revenue).
Examples
Revenue is a lagging indicator compared to activation.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis

Track lagging indicator alongside everything else in your startup.

Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like lagging indicator stop being spreadsheet trivia and start showing up where decisions get made.