Definition
A potential customer who has shown interest or fits criteria.
Examples
We captured leads through a webinar.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track lead alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like lead stop being spreadsheet trivia and start showing up where decisions get made.